The Marketing of Nations: A Strategic Approach to Building National Wealth

3.8 avg rating
( 10 ratings by Goodreads )
 
9780684834887: The Marketing of Nations: A Strategic Approach to Building National Wealth
View all copies of this ISBN edition:
 
 

Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.

He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.

Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.

From Library Journal:

Why do some nations perform better than others economically? What enables a nation to take advantage of its opportunities and build its wealth? Kotler (Standing Room Only, Harvard Business School, 1996) and a group of scholars take on these questions by reviewing main arguments on how to go about building a nation's wealth. They argue that the cornerstone to economic development is forming the nation's vision and thoughtfully implementing its strategies. They give a compelling framework to the analysis of the complex political, economic, social, and technological factors affecting national economic development, classifying national economies into groups based on their economic status. Their cogent, thoughtful work will be useful to students of economic development, government planners, and business managers. Recommended for academic and public libraries.?Ali Abdulla, East Carolina Univ., Greenville,
Copyright 1997 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kotler, Philip, Jatusripitak, Somkid, Ma
Published by Free Press (1997)
ISBN 10: 068483488X ISBN 13: 9780684834887
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Free Press, 1997. Hardcover. Condition: New. Never used!. Seller Inventory # P11068483488X

More information about this seller | Contact this seller

Buy New
US$ 43.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Philip Kotler, Somkid Jatusripitak, Suvit Maesincee
Published by Free Press (1997)
ISBN 10: 068483488X ISBN 13: 9780684834887
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Free Press, 1997. Hardcover. Condition: New. Seller Inventory # DADAX068483488X

More information about this seller | Contact this seller

Buy New
US$ 42.81
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Philip Kotler; Somkid Jatusripitak; Suvit Maesincee
Published by Free Press (1997)
ISBN 10: 068483488X ISBN 13: 9780684834887
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Free Press, 1997. Condition: New. book. Seller Inventory # M068483488X

More information about this seller | Contact this seller

Buy New
US$ 65.77
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Kotler, Philip; Jatusripitak, Somkid; Maesincee, Suvit
Published by Free Press
ISBN 10: 068483488X ISBN 13: 9780684834887
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Free Press. Hardcover. Condition: New. 068483488X New Condition. Seller Inventory # NEW7.1827434

More information about this seller | Contact this seller

Buy New
US$ 69.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds