Maesincee Suvit (44 results)

Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

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Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction. …

Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction.…

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condition: New. HC.

Condition: As New. : En 'Marketing Moves', Philip Kotler, Dipak Jain y Suvit Maesincee exploran cómo la globalización, Internet y la hipercompetición están transformando los mercados. Argumentan que el marketing debe evolucionar para priorizar la creación de valor para el cliente y adaptarse a un entorno donde los clientes son escasos. El libro presenta el concepto de 'marketing holístico', que integra el marketing tradicional con las capacidades digitales para construir relaciones a largo plazo con los stakeholders. Este enfoque permite a las empresas identificar nuevas oportunidades de valor, crear ofertas personalizadas y operar con alta calidad y velocidad, construyendo una plataforma de marketing completa para un mundo centrado en el cliente. EAN: 9781578516001 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Moves Autor: Philip Kotler| Dipak C. Jain| Suvit Maesincee Editorial: Harvard Business Review Press Idioma: en Páginas: 193 Formato: tapa dura.…

Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good paperback, light wear and creasing. Used book.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread copy in mint condition.

Condition: New.

Condition: New. Brand New.

Hardback. Condition: New. Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements.Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.…

Tapa dura. Condition: Bien. ECONOMIA. EMPRESA. Tapa blanda de editorial ilustrada con solapas. Sin subrayados ni anotaciones. Perfecto estado de conservación. Internet, la globalización y la hipercompetencia están redefiniendo profundamente los mercados y cambiando la manera de actuar en los negocios. El problema, afirma el especialista de renombre internacional Philip Kotler y sus coautores Dipak C. Jain y Suvit Maesincee, es que el marketing no ha avanzado al mismo ritmo que los mercados. En el mundo actual, los clientes son escasos y es necesario redefinir y ampliar el marketing clásico para reflejar esta nueva realidad. Todo esto exige un replanteamiento fundamental de la estrategia empresarial para permitir la creación de valores añadidos para los clientes, tanto en el mercado como en el espacio mercantil. Y es el marketing el que se convierte en principal motor del desarrollo y la aplicación de esta nueva estrategia. ¿Cómo lograrlo? Utilizar un paradigma del marketing radicalmente nuevo llamado marketing holístico, un concepto dinámico derivado del entorno electrónico y de la interactividad entre compañías, clientes y colaboradores. Este nuevo paradigma combina lo mejor del marketing tradicional con las nuevas capacidades digitales para desarrollar relaciones a largo plazo mutuamente satisfactorias. Perfilar un esquema para llevar a la práctica el marketing holístico requiere integrar la gestión de la demanda del cliente, la asignación de recursos internos y externos, y la colaboración sistemática entre unidades. Los autores muestran de qué manera puede ayudar a las compañías a: * Identificar las oportunidades para renovar sus mercados. * Crear eficientemente las mejores ofertas. * Ofrecer productos y servicios que respondan a las necesidades del cliente. * Operar en el más alto nivel de calidad del producto en cuanto a servicio y velocidad. Tan revolucionario como práctico, este libro muestra cómo desarrollar una plataforma de marketing completa, lista para los desafíos y oportunidades que surgen de un mundo empresarial centrado en el cliente. Libro.…

Hardcover. Condition: Brand New. 193 pages. 9.50x5.75x1.00 inches. In Stock.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: New. In English.

Condition: New.

Condition: As New. Unread book in perfect condition.

Soft cover. Condition: New. KOTLER, PHILIP - SOMKID JATUSRIPITAK - SUVIT MAESINCEE Uluslarin pazarlanmasi: Ulusal refahi olusturmada stratejik bir yaklasim. Istanbul: Turkiye Is Bankasi Kultur Yayinlari, 2000. Large 8vo., 413, [1] p. Paperback. New ISBN: 9789754582451 CATALOG: Business & Economics KEYWORDS: Business world Economy Bir ulus pazarlanir mi? Tum zamanlarin en buyuk pazarlama gurusu olarak kabul edilen Philip Kotler, Taylandli iki meslektasiyla birlikte is hayatinin stratejik pazarlama kavramini uluslara uyarlayarak, ulkelerin de pazarlanabilecegini savunuyor. Kotler ve arkadaslari, ulkeleri yonetmenin sirketleri yonetmekten cok daha karmasik kulturel ve siyasi faktorler icerdigini kabul ediyor. Ancak stratejik pazarlamanin sundugu, ulkelerin, kuresel trendleri ve ulus dinamiklerini optimum bir noktada bulusturan bir vizyona sahip olmalari gerektigini gosteriyor. Iste Uluslarin Pazarlamasi, bu vizyonun isaret ettigi hedeflere nasil gidilecegi konusundaki stratejik hamleleri ele aliyor. Philip Kotler: Tum zamanlarin en buyuk pazarlama gurusu olarak kabul edilen Kotler, ABD'de Northwestren University Kellogg School of Management'ta uluslararasi pazarlama profesoru olarak akademik hayatini surdurmekte ve dev sirketlere danismanlik yapmaktadir. Pazarlama alaninda, en taninmislari Pazarlamanin Ilkeleri ve A'dan Z'ye pazarlama olan cok sayida eser vermistir. Somkid Jatusripitak: Kotler'le birlikte, Northwestren Universtiy'de pazarlama projelerine katilmistir. Jatusripitak, Mart 2005'ten bu yana Tayland hukumetinde Basbakan Yardimciligi yapmaktadir. Suvit Maesincee: Horthwestren University'de pazarlama doktorasi yapan Taylandli bir politikacidir. Tayland hukumetinde Ticaret Bakan Yardimciligi yapan Maesincee'nin Uzakdogu ulkeleri ve Tayland'da devlet mulkiyetindeki isletmeler ve kamusal organizasyonlar uzerine pek cok deneyimi vardir.…

Hardcover. Condition: New.

Hardcover. First Edition; First Printing. Fine in a Fine dust jacket.; 9.2 X 6.3 X 0.9 inches; 193 pages.

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