The Marketing of Nations: A Strategic Approach to Building National Wealth
Philip Kotler; Somkid Jatusripitak; Suvit Maesincee
Language: English
Published by Free Press, 1997
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
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Add to basketItem description from seller
Seller Inventory # G068483488XI3N00
- Title
- The Marketing of Nations: A Strategic Approach to Building National Wealth
- Author
- Philip Kotler; Somkid Jatusripitak; Suvit Maesincee
- Publisher
- Free Press
- Publication year
- 1997
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 068483488X
- ISBN 13
- 9780684834887
- Item weight
- 1.85 pounds
"Synopsis" may belong to another edition of this title.
About the Author
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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