This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
"synopsis" may belong to another edition of this title.
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.
(Wall Street Journal)"About this title" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0710018193I5N10
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0710018193I5N00
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7831739-6
Quantity: 2 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0710018193. Seller Inventory # 9395056
Quantity: 1 available
Seller: Baggins Book Bazaar Ltd, Rochester, KENT, United Kingdom
Hardcover. Condition: Good. Dust Jacket Condition: Good. 5th Impression. vi-vii, 359pp; blue d/j with red titling, some scuffing; previous owner's name to fep. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 050113
Quantity: 1 available