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Understanding Media - The Extensions of Man - Softcover

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9780710018199: Understanding Media - The Extensions of Man

Synopsis

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

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...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

(Wall Street Journal)

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marshall mcluhan
Published by McGraw-Hill, 1964
ISBN 10: 0710018193 ISBN 13: 9780710018199
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Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0710018193I5N10

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marshall mcluhan
Published by McGraw-Hill, 1964
ISBN 10: 0710018193 ISBN 13: 9780710018199
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0710018193I5N00

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McLuhan, Marshall
Published by Taylor & Francis Group, 1967
ISBN 10: 0710018193 ISBN 13: 9780710018199
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7831739-6

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McLuhan, M.
Published by Routledge and Kegan Paul, 1968
ISBN 10: 0710018193 ISBN 13: 9780710018199
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0710018193. Seller Inventory # 9395056

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Mc Luhan, Marshall
ISBN 10: 0710018193 ISBN 13: 9780710018199
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Hardcover. Condition: Good. Dust Jacket Condition: Good. 5th Impression. vi-vii, 359pp; blue d/j with red titling, some scuffing; previous owner's name to fep. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 050113

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