Synopsis
Read by the AuthorThree Cassettes, 5 hoursPatricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce.
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About the Author
Patricia B. Seybold is the founder and CEO of the Patricia Seybold Group, a worldwide strategy and technology consulting firm based in Bost, Massachusetts. A computer industry consultant for more than twenty years, today her firm specializes in helping companies use technology to build better relationships with their customers, and to streamline the information and business processes that affect customers and other partners in the value chain.
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Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)
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Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)
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Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)
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Customers com: How to Create a Profitable Business Strategy for the Internet and Beyond
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Hard Back. Condition: Near Fine. Dust Jacket Condition: Very Good +. Third Impression. 360 pages, including index. Minor crease to top of front cover of dj otherwise fine. This book is by internationally renowned consultant and analyst Patricia B. Seybold. The book's purpose is to provide expert - but very accessible - advice to business people, showing how companies can use information technology, including the internet, to get closer to their customers. Everyone knows the prediction: the Internet will change the way business is done. And everyone has the same fear: they will fall behind their competitors and miss the boat. This book does not offer breathless predictions - it offers practical, easy-to-understand advice and shows the reader how to apply it. The author has advised companies such as Microsoft, Hewlett-Packard and Ernst & Young. The advice she gives in this book is based on solid, proven marketing principles and on real, detailed case studies of how well-known corporations like Amazon, Hertz and Dell are using the Internet successfully. Size: 9" x 6". Book. Seller Inventory # 005805
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Hardback. Condition: As New. Dust Jacket Condition: As New. Third Impression. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 12680
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