Why Didn't I Think of That? Think the Unthinkable and Achieve Creative Greatness

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9780735202573: Why Didn't I Think of That? Think the Unthinkable and Achieve Creative Greatness
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Accompanied by self-tests, interactive exercises, tips, and techniques, an innovative guide to unleashing creativity and adopting new standards of thinking provides practical step-by-step instructions for making decisions that require observation, accuracy, and anaylis to determine the best possible outcome and to improve performance IQ.

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From the Publisher:

Why Didn't I Think of That? uncovers and corrects hidden loopholes and blindspots in our thinking that significantly diminish the effectiveness of our creativity, decision-making and problem-solving.

Most of us take our thinking skills for granted, unwittingly leaving loopholes and blindspots in our thinking which only hindsight tells us we should have considered. We fail to see opportunities, we reject ideas our competitors later exploit, we miscalculate the significance of events which prove crucial, we fall for deceptions only to wonder later how we could have let our guard down. Time and again we ask: Why didn't I think of that? Then, we just go on thinking as usual, making the same old mistakes over and over again.

This book stops that cycle with highly effective approaches anyone can use to sharpen their thinking at work and home. The book breaks down the complex process of creative problem-solving and decision-making into simple steps anyone can follow, and it illustrates those steps with the stories of history's best minds at work, from Madame Curie to Albert Einstein and NASA's talented flight controllers to Intel's brilliant marketeers.

In just a few hours, this book will greatly strengthen your creative decision-making and problem-solving skills by replacing old habits with new methods that transform workable decisions into brilliant ones, acceptable solutions into spectacular ones. With every illustration, every example of both brilliant and shoddy thinking, you will find yourself challenged to apply what you've learned in practical exercises designed to reinforce your best thinking by closing the loopholes and illuminating the blindspots that leave you vulnerable to costly and regrettable errors.

Rather than taking your thinking for granted, you will break the cycle of "thinking as usual," and open your mind to possibilities that before only came to you through hindsight. You will emerge a far better thinker who, more often than not, comes up with innovative solutions and wise decisions that leave others, rather than you, asking: "Why didn't I think of that?"

From the Author:

As a trial judge, I must pay close attention to the quality of my thinking as I work through some of the most challenging and complex cases imaginable. Why Didn't I Think of That? presents the valuable lessons in top-quality thinking which I've learned over the years. The book is filled with exciting personal experiences, interesting illustrations and challenging exercises. You will discover hidden loopholes in your thinking and close them, uncover mental blindspots and overcome them. In the end, you will greatly strengthen your creativity, problem-solving and decision-making skills and learn the secrets of genuinely wise thinking.

The journey to better thinking is one we must all walk to achieve success in our knowledge-based society and working world. I am honored to act as your guide, mentor and friend as you step out and explore the many new pathways to better thinking which Why Didn't I Think of That? offers.

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