Provocateur: Images of Women and Minorities in Advertising - Hardcover

Cortese, Anthony J.

Hardcover

ISBN 10: 0742524973 ISBN 13: 9780742524972

Publisher: Rowman & Littlefield Publishers, 2004

Synopsis

This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include:

--an evaluation of advertisements following the 9-11 terrorist attacks
--more on media violence and its nexus to youth violence
--new discussion of the use of advertising in law enforcement
--introduces the concept hybridizing (combinations of two types of
advertising)
--many new ads representing cultural changes since the first edition

About this title

About the Author

Anthony J. Cortese is professor of sociology at Southern Methodist University.

Review

A well-researched, thoughtful examination of an aspect of advertising that is seldom discussed and would be an excellent textbook or supplemental reading for advertising, media in society, and women and minorities in media courses. (Journalism & Mass Communication Quarterly)

The author takes a close look behind the scenes of contemporary culture, examining the hidden messages and social meaning of advertising and its use of the images of women and minorities. (Business Horizon)

The content of this book . . . will appeal to students in many disciplines. . . . The author's observations are well documented. Readers are supplied with statistical data about the attitudes of American consumers, and Cortese has chosen an interesting variety of explicit graphic images to illustrate his points. . . . Recommended for all levels. (Choice)

A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives. (Jean Kilbourne)

This volume is an excellent historical and up-to-date analysis of how advertising targets ethnic minorities, gays and lesbians, as well as white heterosexuals. Academic readers will find eclectic scholarship representing feminist theory, sociology of advertising, ethnic studies, dramaturgy, postmodernism, and media literacy. In addition, Cortese provides practical advice on how readers can combat their own cultural conditioning, which may be racist. An outline for evaluating advertising is also included as an appendix. These guides, along with the excellent analysis throughout, make this an outstandingly useful volume. Excellent bibliography and index. Essential. (Choice)

Cortese asks some very good questions, and he has a good eye for recent trends. (Ideology And Cultural Production)

About this edition

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2004
• ISBN 10: 0742524973
• ISBN 13: 9780742524972
• Binding: Hardcover
• Edition number: 2
• Number of pages: 200