Provocateur: Images of Women and Minorities in Advertising - Hardcover

Cortese, Anthony J.

3.38 out of 5 stars

24 ratings by Goodreads

9780742555389: Provocateur: Images of Women and Minorities in Advertising

Hardcover

ISBN 10: 0742555380 ISBN 13: 9780742555389

Publisher: Rowman & Littlefield Publishers, 2007

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In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising. The previous edition of Provocateur was honored by CHOICE magazine as an Outstanding Academic Title, with its highest rating: 'Essential.'

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About the Author

Anthony J. Cortese is professor of sociology at Southern Methodist University.

Review

The content of this book . . . will appeal to students in many disciplines. . . . The author's observations are well documented. Readers are supplied with statistical data about the attitudes of American consumers, and Cortese has chosen an interesting variety of explicit graphic images to illustrate his points. . . . Recommended for all levels. (CHOICE)

The author takes a close look behind the scenes of contemporary culture, examining the hidden messages and social meaning of advertising and its use of the images of women and minorities. (Business Horizons)

A well-researched, thoughtful examination of an aspect of advertising that is seldom discussed and would be an excellent textbook or supplemental reading for advertising, media in society, and women and minorities in media courses. (Journalism and Mass Communication Quarterly)

Cortese asks some very good questions, and he has a good eye for recent trends. (Ideology and Cultural Production)

A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives. (Jean Kilbourne, creator of Killing Us Softly: Advertising's Image of Women)

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