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The author of Permission Marketing explains how a fear of change and survival-level values are preventing many companies from becoming successful, revealing tactics that help businesses to embrace change. Simultaneous.
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In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards
About the Author:
Seth Godin, a renowned speaker and author, is a contributing editor to Fast Company. Unleashing the Ideavirus has been downloaded more than a million times, making it the most popular ebook ever. The Big Red Fez has been number one on the leading ebook bestseller list for more than sixteen weeks, and Permission Marketing -- one of Fortune's best business books -- spent four months on the Business Week bestseller list.
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- PublisherFree Press
- Publication date2002
- ISBN 10 0743225716
- ISBN 13 9780743225717
- BindingHardcover
- Edition number1
- Number of pages288
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