Synopsis
In the tradition of Fast Food Nation comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential reading for everyone who cares about kids.
"synopsis" may belong to another edition of this title.
Reviews
London journalist Clark begins by invoking the magic of playtime, but the bulk of the book is a more prosaic snapshot of today's toy industry—a straightforward look at struggles and obstacles ranging from store closings and kids' ever-shorter attention spans to the dominance of Wal-Mart and China. Though the book is far from comprehensive—Clark scarcely mentions computer and video games and pretty much ignores the world outside the U.S. and England—almost any reader will find delight in his lively anecdotes, quotes and life stories from inventors, shop owners and toy-company executives. The subtitle's hint of darkness is here, too: Clark notes the "contrast between the industry's hard, often pitiless pragmatism and the cozy, lovable image of what it's selling." He sets the brutal closing chapter, "Santa's Sweatshop," in China's Pearl River Delta, the "workshop of the world." But this is no Fast Food Nation–style polemic intended to rouse readers to action; when the author's prose edges into commentary, he's more wistful than outraged. Too many of today's toys, he laments, "preach sex and violence" and are too closely linked to TV and film spinoffs. Anyone raised on Erector sets and Legos will relate. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Real Toy Story: Inside the Ruthless Battle for...
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00101866172
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: BRT Resales, DeLand, FL, U.S.A.
Seller rating 5 out of 5 stars
Good hardcover with publisher mark on bottom. Dust cover shows wear around the edges. Seller Inventory # ABE-1773674078319
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084538212
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0743247655I3N00
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0743247655I3N00
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0743247655I4N01
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001343133
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. FORMER LIBRARY COPY. Former Library book. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Seller Inventory # X-001-3302
Stock Image
The Real Toy Story : Inside the Ruthless Battle for America's Youngest Consumers
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 808484-6
Stock Image
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0743247655