Offers an innovative new approach to corporate organization to help companies thrive and grow during times of change that is designed to eliminate the anti-change reflex, promote effective change and evolution, and enhance profitability and success. Simultaneous.
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Seth Godin is a renowned speaker and author and writes a regular column on change for Fast Company. Unleashing the Ideavirus has been downloaded more than a million times, making it the most popular ebook ever. The Big Red Fez has been number one on the leading ebook bestseller list for more than sixteen weeks, and Permission Marketing -- one of Fortune's best business books -- spent four months on the Business Week bestseller list.
Seth Godin has some of the most intriguing business ideas for today's business. His twenty-first-century approach to marketing and organization shakes up traditional models and concepts. He's very skilled at presenting and "selling" his ideas. Like those found in PERMISSION MARKETING and UNLEASHING THE IDEAVIRUS, Godin's ideas about the parallels of evolution and the organization of companies make listeners think outside the box. His animated style is compelling, if a little overwhelming when listened to at length. The energy of his ideas flows in megawatts. Godin's concept of "zooming" sets listeners on a course of dynamic change. R.F.W. © AudioFile 2002, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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