Make Things Happen (Quest Toolbox Series) - Softcover

 
9780749424848: Make Things Happen (Quest Toolbox Series)
Softcover
ISBN 10: 0749424842 ISBN 13: 9780749424848
Publisher: Kogan Page Business Books, 1997

Synopsis

Quest Series--A quick reference guide to vital tools, checklists and guidelines for setting up and managing projects. A valuable resource for managers, sponsors or team members or leaders.

"synopsis" may belong to another edition of this title.

About the Author

For 25 years, author Steve Smith has been immersed in promotional marketing as Vice President, Creative Director with some of the largest integrated agencies, serving Fortune 500 brands like Coke, Pepsi, 3M, Burger King, Kraft, Bell South, Frito-Lay and more. He founded Creative Marketing Services, a consulting and creative firm, serving major agencies and brands, as well as small businesses competing with big budgets.

Many consider co-author Don E. Schultz the foremost authority on promotional and integrated marketing. He is credited for turning "sales promotion" into the sophisticated, strategic marketing discipline it is today. Schultz is a professor of Integrated Marketing Communication at Northwestern University; president of Agora, Inc., a marketing consulting firm; and the author of 13 books including "Essentials of Sales Promotion".

Review

""This book is one I use regularly, and one that I recommend for any novice project manager."" -- Project Manager Today, January 2001

"About this title" may belong to another edition of this title.

Publisher
Kogan Page Business Books
Publication date
1997
Language
English
ISBN 10 
0749424842
ISBN 13 
9780749424848
Binding
Paperback
Number of pages
160
Editor
Smith Steve

Other Popular Editions of the Same Title

9781899682201: Make Things Happen!: Tools for Project Management

Featured Edition

ISBN 10:  1899682201 ISBN 13:  9781899682201
Publisher: Quest Worldwide, 1997
Softcover