Items related to Commonsense Direct Marketing
Synopsis
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
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About the Author
Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.
"About this title" may belong to another edition of this title.
- PublisherKogan Page Business Books
- Publication date2000
- ISBN 10 0749431210
- ISBN 13 9780749431211
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages352
- Rating
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Commonsense Direct Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.9. Seller Inventory # G0749431210I4N10
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Commonsense Direct Marketing (Professional Paperbacks)
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Paperback. Condition: Very Good. Commonsense Direct Marketing (Professional Paperbacks) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749431211
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Commonsense Direct Marketing
Published by
Kogan Page Business Books, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
Used
Softcover
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1747555051. 5/18/2025 7:57:31 AM. Seller Inventory # U9780749431211
Quantity: 1 available
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Commonsense Direct Marketing (Professional Paperbacks)
Published by
Kogan Page Business Books, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001300324
Quantity: 2 available
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Commonsense Direct Marketing (Professional Paperbacks)
Published by
Kogan Page Business Books, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR003698090
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Commonsense Direct Marketing (Professional Paperbacks)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749431211
Quantity: 2 available
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Commonsense Direct Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6098828-20
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Commonsense Direct Marketing
Published by
Kogan Page Business Books, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
Used
Softcover
Seller: Hamelyn, Madrid, Spain
Seller rating 4 out of 5 stars
Condition: Como nuevo. : Commonsense Direct Marketing es una guía práctica y entretenida sobre las complejidades del marketing directo. Este libro está repleto de estudios de casos internacionales que muestran cómo las empresas de todo el mundo han implementado las ideas del autor, y cubre una amplia gama de estrategias necesarias para una campaña exitosa. Entre los temas examinados se encuentran: el papel del departamento de marketing; cómo adquirir y mantener un cliente; cómo lograr objetivos y evaluar resultados; qué debe vender; cómo posicionar el producto de manera efectiva; cómo elegir su agencia y cómo prescindir de una; Internet: la nueva herramienta del marketing directo. Sin duda, Commonsense Direct Marketing es una lectura obligada para todos los gerentes de ventas y marketing, ejecutivos de publicidad y estudiantes de marketing en todo el mundo. EAN: 9780749431211 Tipo: Libros Categoría: Negocios y Economía Título: Commonsense Direct Marketing Autor: Drayton Bird Editorial: Kogan Page Idioma: en Páginas: 352 Formato: tapa blanda. Seller Inventory # VY-IK0V-5PYP
Quantity: 1 available