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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Hardcover
Synopsis
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.
Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.
"synopsis" may belong to another edition of this title.
About the Author
Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.
Review
"[A] comprehensive primer to digital marketing, with an invaluable exhaustive glossary of terminology and acronyms." -- Supplymanagement.com
"[A] valuable collection of case studies, each of which demonstrates a vital lesson." - Director Magazine
"[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." -- Choice
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2009
- ISBN 10 0749453893
- ISBN 13 9780749453893
- BindingHardcover
- LanguageEnglish
- Number of pages304
- Rating
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749453893
ISBN 13: 9780749453893
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Paperback. Condition: Very Good. The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. Understanding Digital Marketing will help you: - choose online marketing channels to get your products and services to market; - understand the origins of digital marketing and the trends shaping its future; - achieve the competitive edge to keep you ahead of the pack; The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002543060
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