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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property - Hardcover
Synopsis
When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. But in Europe, the process of commercializing IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction.
Produced in association with the European Patent Office, The Handbook of European Intellectual Property Management shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how businesses can put IP at the heart of their business and manage it as an asset.
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About the Author
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).
Review
This book goes beyond a dry treatment of IP issues and provides a wide-ranging and detailed practical treatment ideal for the practitioner involved in the business of patents and innovation. Gwilym Roberts, Partner, Kilburn & Strode LLP, London
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- PublisherKogan Page
- Publication date2009
- ISBN 10 0749455918
- ISBN 13 9780749455910
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages480
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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
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Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. 2nd Edition. 9780749455910. Hardcover, in a near fine Dust Jacket. Not ex. library. 575 pages, illustrated. When managed well, intellectual property enables enterprises to lock in advantages and command premiums. This title shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Contents appear unread, as new. Book. Seller Inventory # 021696
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