Items related to Creating Powerful Brands
Synopsis
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples.
The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains:
* Powerful analysis of new areas such as e-branding and e-marketing
* A completely new set of advertising and brand images to illustrate key points
* A powerful analysis of the key drivers of brand value
There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
* Comprehensive coverage of brand management
* Applications orientated, yet grounded on solid theory
* Frameworks organizing the principles of brand building
"synopsis" may belong to another edition of this title.
Book Description
The definitive overview of brand strategy and management.
From the Publisher
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date2004
- ISBN 10 0750659807
- ISBN 13 9780750659802
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages448
- Rating
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Creating Powerful Brands
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A Butterworth-Heinemann Title 23/09/2003, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Creating Powerful Brands
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A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Creating Powerful Brands
Published by
A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Creating Powerful Brands
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Creating Powerful Brands
Published by
A Butterworth-Heinemann Title 23/09/2003, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Softcover
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Creating Powerful Brands
Published by
A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Creating Powerful Brands
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