A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point.
"synopsis" may belong to another edition of this title.
"Harvey has a knack for expressing some very profound and important notions in an amusing and interesting way. Serious students of management and leadership can learn a lot by studying this book."
Harvey Golub
President and CEO, IDS Financial Services, Inc.
Success can be yours with this straight-from-the-hip handbook by self-made Minnesota millionaire Harvey Mackay. This one-of-a-kind book by a business man who has been there, can show you how to get there too. You will learn to: Outsell, Outmanage, Outmotivate, and Outnegotiate your competitors with sure-fire action-oriented techniques and advice.
Harvey Mackay is the chairman and chief executive officer of the Mackay Envelope Corporation, a one-time failing company which he bought when he was twenty-six and turned into a multimillion dollar industry leader. He is an internationally renowned public speaker.
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Paperback. Condition: Very Good. A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001242586
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