Items related to Customer Is King: How to Exceed Their Expectations
Synopsis
If you are the same as your competitors, then why will anyone want to buy from you? And, therefore, how do you separate you business from the rest?
In a world where, increasingly, profits rule, Customer Is King is about putting the emphasis back on the customer - what happens to your customers when you do business with them? It's about looking at your business through your customers' eyes, understanding what they really want and, ultimately, getting them to buy more from you - and to buy again and again. This practical, hands-on-book - including case studies, checklists, worksheets and frequently asked questions - is for anyone running a business, or for professional marketers who have found their methods don't work any more.
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From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
From the Author
Robert Craven has worked on the Marketing Council's "Grow with Marketing" programme to develop materials for business advisers and their clients. He is a mentor and consultant who has helped to turn around over one thousand companies, a contributor to the Independent and an associate fellow at Warwick Business School. His book, Kick-Start Your Business, is also in the Virgin Business Guides series.
"About this title" may belong to another edition of this title.
- PublisherVirgin Pub
- Publication date2002
- ISBN 10 0753506882
- ISBN 13 9780753506882
- BindingPaperback
- Number of pages192
- Rating
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Customer Is King: How to Exceed Their Expectations (Virgin business guides)
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Virgin Books 04/07/2002, 2002
ISBN 10: 0753506882
ISBN 13: 9780753506882
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Customer Is King: How to Exceed Their Expectations (Virgin business guides)
Published by
Virgin Books 04/07/2002, 2002
ISBN 10: 0753506882
ISBN 13: 9780753506882
Used
Softcover
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Customer is King: How to Exceed Your Clients Expectations: How to Exceed Their Expectations (Virgin Business Guides)
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Customer is King
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