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Flight of the Titans: Boeing, Airbus and the Battle for the Future of Air Travel - Softcover

 
9780753510148: Flight of the Titans: Boeing, Airbus and the Battle for the Future of Air Travel
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In the Super Bowl of the airline industry, there are two opposing sides: Airbus of Europe versus Boeing of America. Both sides have only one goal—to become the world's leading aircraft maker. This is the remarkable account of Airbus' launch of the largest passenger plane ever to fly, and how they risked everything in a heavyweight contest where the money is staggering and the political stakes are high. The Airbus A380 will be a monster above the clouds with gyms, a nightclub in the sky, and a 550 passenger capacity, versus Boeing's super-efficient long distance Dreamliner's 200-350. Will the A380 super-jumbo succeed when it is launched in 2006? With Boeing determined that it will fail, the stakes are high. This amazing story of rivalry and risk is a fascinating insight to both Airbus and Boeing, as they take their steps to take off.

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About the Author:
The founding business editor of the Sunday Herald, Kenny Kemp is the coauthor with Barbara Cassini of Go: An Airline Adventure, which won the Business Book of the Year in the WH Smith Awards.
Review:
"'Boeing and Airbus spark biggest ever trade war' Sun"

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  • PublisherVirgin Books
  • Publication date2006
  • ISBN 10 0753510146
  • ISBN 13 9780753510148
  • BindingPaperback
  • Number of pages272
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