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Synopsis
This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect
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Review
"After science, the other gaping hole in my education is economics. Ever since the runaway success of Steven Levitt's Freakonomics five years ago, there has been a rash of books eager to persuade people that economics is cool. This is the latest. Frank, a professor at Cornell University, bases his manual on frequently asked questions from students (not necessarily economics students) and relates his answers to economics. Why are milk cartons rectangular and drinks cans cylindrical? Why is it easier for a guy to pull if he already has a partner? Why are brown eggs more expensive than white ones... But for Jeff Harding's feisty reading, I wouldn't have bothered to find out, but yes... it's fascinating." Sue Arnold, The Guardian (audiobook review) "Fascinating... provides the answers to some of life's quirkiest conundrums." The Daily Mail "Explains how cold, hard cash really does make our world go round." The Independent."
"About this title" may belong to another edition of this title.
- PublisherVirgin Books
- Publication date2008
- ISBN 10 0753513382
- ISBN 13 9780753513385
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
- Rating
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