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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett - Softcover
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Synopsis
Great ideas take something familiar and make it feel new.
In this book, successful young entrepreneur Allen Gannett aims to prove that popular ideas are not born of mysterious origins; we can cultivate the sudden flashes of genius that hand us successful new ideas. There is a science and method for mainstream success that anyone can master, and Allen has identified four laws of creativity that are proven to work.
There is a sweet spot on the Creative Curve that produces Mainstream Hits: the point of optimal tension between preference and familiarity, safety and surprise, similar and different. It’s proven that creative geniuses all developed shockingly similar methods that were not only correlated with creative achievement, but rooted in science as well. They intimately understand what is familiar and then use novelty in ways they know their audience will respond to. They slowly change their styles to drive continued interest in their work.
Harnessing this pattern can unlock extraordinary human potential. Whether you are starting a company, running an ad campaign, or writing a song, The Creative Curve will help you spend less time on ideas destined for the trash, and more time on ideas that achieve what we all want: commercial success. It's for business leaders, entrepreneurs, and marketers who want to know how to conceive great ideas. Ideal for our cultural moment when everyone seems focused on innovation, this book breaks down the processes used by the world’s best creatives to come up with great ideas.
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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The Creative Curve: How to Develop the Right Idea, at the Right Time
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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The Creative Curve
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Paperback. Condition: New. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We've been told a lie about the nature of creativity.We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success. Seller Inventory # LU-9780753548738
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