Synopsis
Every day we make countless decisions, from the small, mundane things to tackling life’s big questions, but we don’t always make the right choices.
Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth.
Adding a crucial line to a tax reminder brought forward an extra £250m in revenue; refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year.
After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.
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About the Author
David Halpern is the Chief Executive of the Behavioural Insights Team and Board Director. He has led the team since its inception in 2010. Prior to that, David was the founding Director of the Institute for Government and between 2001 and 2007 was the Chief Analyst at the Prime Minister's Strategy Unit. Before entering government, David held tenure at Cambridge and posts at Oxford and Harvard. He has written several books and papers on areas relating to behavioural insights and wellbeing, including Social Capital (2005), the Hidden Wealth of Nations (2010), and co-author of the MINDSPACE report. David has recently written a book about the team entitled Inside the Nudge Unit: How Small Changes Can Make a Big Difference.
Review
"David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale and essential reading for anyone who wants to know how to make big changes happen." Rohan Silva, former Senior Advisor to David Cameron; co-founder, Second Home"
"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human." Steve Hilton, former Senior Advisor to David Cameron; author, More Human"
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W H Allen / Penguin Random House UK, Melbourne, 2015
ISBN 10: 0753556545
ISBN 13: 9780753556542
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Reprint ed. Paperback octavo, very good condition, black & white text-photos, figures, pages lightly toned, edges lightly foxed, minor edgewear. 383 pp. Dr David Halpern, behavioural scientist and head of the Behavioural insights Team, or the 'Nudge Unit', at NO 10 Downing Street, goes inside the unconventional money-saving initiative that plans to make a big difference by using small, simple changes in behaviour. Every day we make decisions, but unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Halpern shows, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the author demonstrates how to nudge us in the right directions, without restricting our freedom of choice. A unique new way of looking at the world for individuals and governments alike. For example, government can implement policy to 'nudge' us in the desirable direction. . Seller Inventory # 41751
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