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Synopsis
Behavioral scientist Dr. David Halpern heads up the UK government's "Nudge Unit," the world’s first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation, and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job center helped an extra 10% of people go off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Now David Halpern and the Nudge Unit will help you to make better choices and improve your life. The Nudge Unit has attracted widespread media and public interest—large pieces have run in the New York Times and Economist; and it's been subject to case studies and reviews by the Harvard Business School and Goldman Sachs.
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About the Author
David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford, and Harvard.
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Inside the Nudge Unit: How small changes can make a big difference
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Seller Inventory # 00104168739
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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WH Allen (edition Reprint), 2016
ISBN 10: 0753556553
ISBN 13: 9780753556559
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Paperback. Condition: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0753556553-11-1
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Inside the Nudge Unit: How small changes can make a big difference
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Good. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Seller Inventory # CIN0753556553G
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0753556553I3N00
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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