Items related to I See What You Mean: Persuasive Business Communication
Synopsis
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
"synopsis" may belong to another edition of this title.
About the Author
Joel Whalen is Academic Director of the Kellstadt Center Sales Leadership Program at Chicago′s DePaul University (since 1986). He is an Associate Professor of Marketing and holds a Ph.D. in Marketing Communications (Florida State University ‘86). Dr. Whalen has been listed by Who′s Who in America and Men of Distinction, Cambridge, England. He is a Sales and Sales Management Fellow of the American Marketing Association. The Ernst & Young Entrepreneurship Foundation named him Entrepreneur of the Year, and he is a member of the Entrepreneur Hall of Fame. Joel has received numerous awards for outstanding teaching. After 10 years of study, experimentation, and innovation, in cooperation with companies, associations, and thousands of DePaul students, Joel discovered the core psychological, attitudinal, and behavioral drivers behind effective, professional communication. He created a series of exercises that have helped people become more masterful communicators. In workshops and classes throughout the U.S., Australia, and Thailand, Dr. Whalen gives thousands of people the tools they need. Dr. Whalen has an extensive background in sales and advertising. As a salesperson and sales manager, he consistently set all-time sales records. Joel has received numerous advertising awards for creative television and radio commercials, including an award for one of the first television commercials created by a computer. In Florida politics, Whalen was communications advisor to several successful, statewide political campaigns.
Dr. Whalen is the author of I See What You Mean, Sage Publications.
He has published articles in:
Psychology & Marketing
Journal of Business Research
Journal of Business Ethics
Design Management Journal
Journal of Educational & Psychological Measurement
Journal of Promotions Management
Joel has been interviewed by national and international press including:l
CBS
NBC
ABC
PBS
NPR’s Marketplace
Advertising Age
Atlanta Constitution
Chicago Tribune
Chicago Sun Times
Christian Science Monitor
Financial Times of London
Playboy
Time
The Australian Broadcasting Company (ABC)
Review
Persuasive business communication is explored and developed in a guide which surveys the basics of using presentation strategies in business meetings and conventions. From handling angry managers to backing credibility statements and developing message approaches, this provides some important tips. -- Midwest Book Review
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1995
- ISBN 10 0761900314
- ISBN 13 9780761900313
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages280
- Rating
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I See What You Mean : Persuasive Business Communication
Published by
SAGE Publications, Incorporated, 1995
ISBN 10: 0761900314
ISBN 13: 9780761900313
Used
Softcover
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I See What You Mean : Persuasive Business Communication
Published by
SAGE Publications, Incorporated, 1995
ISBN 10: 0761900314
ISBN 13: 9780761900313
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 12144954-6
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Stock Image
I See What You Mean : Persuasive Business Communication
Published by
SAGE Publications, Incorporated, 1995
ISBN 10: 0761900314
ISBN 13: 9780761900313
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9441199-6
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I See What You Mean: Persuasive Business Communication
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I See What You Mean: Persuasive Business Communication
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SAGE Publications Inc, United States, Thousand Oaks, 1996
ISBN 10: 0761900314
ISBN 13: 9780761900313
Used
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Paperback. Condition: Very Good. "Writing in a readable style and developing communication concepts in an impressive manner, Whalen pulls from his experience in sales, broadcasting, politics, and teaching to inductively develop the process of acquiring competency as a communicator." --CHOICE "I See What You Mean is an invaluable book for the professional. Its warm and witty style of writing makes it an enjoyable book to read; its powerful message makes it a mandatory book to read. Joel Whalen explores the foundations of communication, focusing on the unique nature of business interactions, and then takes the issue to an even more practical level. I See What You Mean provides the necessary tools to prepare and deliver a persuasive presentation that leaves both the speaker and the listener satisfied. The book is sprinkled with tips, ranging from how to close the technical heavy sale to overcoming speech anxiety or building the credibility that will help springboard your career. I See What You Mean is a treasure of techniques and insights into business communication." --E. Ruth White, Advertising Associate, American Medical Association "A welcome handbook to effective business communications! D. Joel Whalens I See What You Mean is a fine across-the-board account of the communications skills and techniques essential in any successful enterprise." --Bruce DAgostino, Dairy & Food Industries Supply Association, Inc. "D. Joel Whalens I See What You Mean is as entertaining as it is educational. The creative and clever analogies used in the text provide clear and interesting insight for the seasoned executive and the new professional alike. Dr. Whalens colorful personality and keen ability to captivate an audience have been perfectly translated into text that is logically written and exciting to read. Ideal for classroom use--students come to class prepared and eager to apply what theyve learned from the reading." --Jeric Johnson, The Disney Channel & Kellstadt Fellow DePaul University Develop the communication "street-smarts" necessary for working in a teamwork environment by learning how to: Create a high-impact presentation in five minutes Manage your stage fright Persuade angry bosses and managers Increase your credibility I See What You Mean is a practical, innovative guide that has been extensively tested with MBA students and business executives. Author D. Joel Whalen has shown thousands of people how to be more successful by being more persuasive. This auspicious new volume includes research-based examples, tips, and exercises that teach you the communication skills necessary to survive and thrive in the new business environments of today. I See What You Mean is an excellent resource for business communication courses and executive development programs as well as anyone pursuing a career in management, marketing, communications, social work administration, or public administration. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003882776
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I See What You Mean : Persuasive Business Communication
Published by
SAGE Publications, Incorporated, 1995
ISBN 10: 0761900314
ISBN 13: 9780761900313
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