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The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation.
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About the Author:
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
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- PublisherSAGE Publications, Inc
- Publication date1998
- ISBN 10 0761914544
- ISBN 13 9780761914549
- BindingPaperback
- Edition number1
- Number of pages240
- Rating
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MEDIA ANALYSIS TECHNIQUES
Published by
SAGE PUBLICATIONS, LONDON
(1998)
ISBN 10: 0761914544
ISBN 13: 9780761914549
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Tapa blanda
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Book Description Tapa blanda. Condition: New. 2ª edición. BERGER, A. A.: MEDIA ANALYSIS TECHNIQUES. LONDON, 1998, xviii 220 p. figuras, 0 gr. Encuadernacion original. Nuevo. (4A) 0 gr. Libro. Seller Inventory # 32275
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