Marketing - The Retro Revolution - Hardcover

Brown, Stephen

Hardcover

ISBN 10: 0761968504 ISBN 13: 9780761968504

Publisher: SAGE Publications Ltd, 2001

Synopsis

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ― The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.

In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

About this title

Review

Praise for the author:

′the finest writer in our field today′ - Journal of Marketing

′the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal

′a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning

′remarkably entertaining′ - Public Library Journal

′dazzling erudition′ - European Journal of Marketing

′instant classic′ - Journal of Marketing Management

About this edition

• Publisher: SAGE Publications Ltd
• Publication date: 2001
• ISBN 10: 0761968504
• ISBN 13: 9780761968504
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272