Synopsis
How is it that some companies break away & achieve dramatic growth in today s rapidly changing business climate, while others struggle just to survive? This book reveals the compelling secret these winning companies share: they have put the customer at the center of all they do. The result is lower costs & profitable growth. Drawing on dozens of case studies of every kind of enterprise, the authors define 5 proven strategies that you can use to grow -- even under adverse business conditions. They provide a model of hands-on, practical advice as well as conceptual insight. The book is filled with action steps & guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.
"synopsis" may belong to another edition of this title.
About the Author
<div> Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School. Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School. </div>
"About this title" may belong to another edition of this title.
