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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) - Hardcover
Synopsis
Modern marketing in industrialized countries cannot do without segmentation of the potential market. Goods can no longer be produced and sold without considering customer needs and recognizing the heterogeneity of those needs. Since the concept emerged in the late 1950s, segmentation has been one of the most researched topics in the marketing literature. It has become a central concept in marketing, both in theory and in practice.
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About the Author
Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.
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- PublisherSpringer
- Publication date1997
- ISBN 10 0792380711
- ISBN 13 9780792380719
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages400
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Market Segmentation Conceptual and Methodological Foundations
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Hardcover. Condition: Fine. First Edition. International Series in Quantitative Marketing; 10 X 6.50 X 1.25 inches; 400 pages. Seller Inventory # 43142
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
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Condition: good. The cover has visible markings and wear. There may be stickers, markings, or sticker adhesive on the cover. The pages are in Good condition but show signs of gentle use! There is light highlighting or handwriting through out the book. Codes or product keys that accompany this product may not be valid. Fast Shipping in a Standard Poly Mailer! Seller Inventory # 459IUB005XBK_ns
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