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Synopsis
Introduces the theories, foundations, and research methodology of mass communication. Discusses the radical developments in communication technology, multimedia and the internet that are essentially redefining mass communication. New revised edition. Paper. DLC: Mass media.
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From the Back Cover
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
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- PublisherLongman Pub Group
- Publication date1997
- ISBN 10 0801317037
- ISBN 13 9780801317033
- BindingPaperback
- Edition number4
- Number of pages424
- Rating
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Communication Theories : Origins Methods and Uses in Mass Media
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Pearson Education, Limited, 1997
ISBN 10: 0801317037
ISBN 13: 9780801317033
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Communication Theories: Origins, Methods, and Uses in the Mass Media Werner J. Severin
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