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Synopsis
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
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- PublisherAddison Wesley Longman, Inc.
- Publication date2000
- ISBN 10 0801333350
- ISBN 13 9780801333354
- BindingPaperback
- LanguageEnglish
- Number of pages411
- Rating
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Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)
Published by
Addison Wesley Longman, Inc., 2000
ISBN 10: 0801333350
ISBN 13: 9780801333354
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Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)
Published by
Addison Wesley Longman, Inc., 2000
ISBN 10: 0801333350
ISBN 13: 9780801333354
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
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Communication Theories : Origins, Methods and Uses in the Mass Media
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ISBN 10: 0801333350
ISBN 13: 9780801333354
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Addison Wesley Longman, Inc., 2000
ISBN 10: 0801333350
ISBN 13: 9780801333354
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Communication Theories: Origins, Methods, and Uses in the Mass Media
Published by
Addison Wesley Longman, Inc., 2000
ISBN 10: 0801333350
ISBN 13: 9780801333354
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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ISBN 10: 0801333350
ISBN 13: 9780801333354
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Communication Theories: Origins, Methods, and Uses in the Mass Media
Published by
Addison Wesley Longman, Inc., 2000
ISBN 10: 0801333350
ISBN 13: 9780801333354
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Communication Theories: Origins, Methods and Uses in the Mass Media
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Addison Wesley Longman, Inc., 2000
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ISBN 13: 9780801333354
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Communication Theories: Origins, Methods, and Uses in the Mass Media
Published by
Addison Wesley Longman, Inc., 2000
ISBN 10: 0801333350
ISBN 13: 9780801333354
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