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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research) - Hardcover
Synopsis
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.
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- PublisherSAGE Publications, Inc
- Publication date1992
- ISBN 10 0803947429
- ISBN 13 9780803947429
- BindingHardcover
- Edition number1
- Number of pages152
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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007631836
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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
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Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.88. Seller Inventory # 0803947429-2-3
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