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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research) - Softcover
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.
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- PublisherSAGE Publications, Inc
- Publication date1992
- ISBN 10 0803947437
- ISBN 13 9780803947436
- BindingPaperback
- Number of pages152
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Postmodern Consumer Research Vol. 1 : The Study of Consumption as Text
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(1992)
ISBN 10: 0803947437
ISBN 13: 9780803947436
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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
Published by
SAGE Publications, Inc
(1992)
ISBN 10: 0803947437
ISBN 13: 9780803947436
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Postmodern Consumer Research: The Study of Consumption as Text
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(1992)
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Postmodern Consumer Research: The Study of Consumption as Text (Association For Consumer Research)
Published by
Sage Publications, Inc
(1992)
ISBN 10: 0803947437
ISBN 13: 9780803947436
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Postmodern Consumer Research: The Study of Consumption as Text
Published by
Sage Publications, Inc
(1992)
ISBN 10: 0803947437
ISBN 13: 9780803947436
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:0803947437. Seller Inventory # 9469207
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POSTMODERN CONSUMER RESEARCH: TH
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(1992)
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ISBN 13: 9780803947436
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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
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Postmodern Consumer Research: The Study of Consumption as Text
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(1992)
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Postmodern Consumer Research: The Study of Consumption as Text
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(1992)
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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
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