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Synopsis
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest′ means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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Media Performance: Mass Communication and the Public Interest
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Media Performance: Mass Communication and the Public Interest
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Media Performance: Mass Communication and the Public Interest
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Media Performance: Mass Communication And The Public Interest
Published by
Sage Publications 12/11/2009, 2009
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Media Performance: Mass Communication And The Public Interest
Published by
Sage Publications 12/11/2009, 2009
ISBN 10: 080398295X
ISBN 13: 9780803982956
Used
Softcover
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Media Performance : Mass Communication and the Public Interest
Published by
SAGE Publications, Limited, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Media Performance: Mass Communication and the Public Interest
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-026-00459
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Media Performance: Mass Communication And The Public Interest
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Pages cornées. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Slight signs of wear on the cover. Dog-eared pages. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-609-138
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Media Performance: Mass Communication and the Public Interest
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780803982956. Seller Inventory # 3899464
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Media Performance: Mass Communication and the Public Interest
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780803982956. Seller Inventory # 8982992
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