Making It in Public Relations: An Insider's Guide To Career Opportunities

3 avg rating
( 2 ratings by Goodreads )
 
9780805840216: Making It in Public Relations: An Insider's Guide To Career Opportunities
View all copies of this ISBN edition:
 
 

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

"synopsis" may belong to another edition of this title.

Review:

Review of the first edition:
Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format.

Public Relations Journal

Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries.
Choice

Review of the first edition:
Realistic and highly readable...all the basics are in this small but powerful package of information.

Llyle J. Barker
Associate Professor of Journalism, Ohio StateUniversity School of Journalism

Review of the first edition:
Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR.

Franklin Walton
Senior Vice President, Ruder-Finn, international public relations organization

Review of the first edition:
Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world.

Steve Iseman
Professor, Ohio State University

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 120.00
US$ 98.84

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Other Popular Editions of the Same Title

9780020701804: Making It in Public Relations: An Insider's Guide to Career Opportunities

Featured Edition

ISBN 10:  0020701802 ISBN 13:  9780020701804
Publisher: John Wiley & Sons Inc, 1993
Softcover

9780805840223: Making It in Public Relations: An Insider's Guide To Career Opportunities

Routledge, 2002
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Leonard Mogel
Published by Taylor Francis Inc, United States (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2002. Hardback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Seller Inventory # AA69780805840216

More information about this seller | Contact this seller

Buy New
US$ 98.84
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Leonard Mogel
Published by Taylor & Francis Inc
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Inc. Hardback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780805840216

More information about this seller | Contact this seller

Buy New
US$ 94.75
Convert Currency

Add to Basket

Shipping: US$ 9.29
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Leonard Mogel
Published by Taylor Francis Inc, United States (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2002. Hardback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Seller Inventory # AA69780805840216

More information about this seller | Contact this seller

Buy New
US$ 104.41
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Mogel, Leonard
Published by Lawrence Erlbaum
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Lawrence Erlbaum. Condition: BRAND NEW. BRAND NEW Hardcover-368pp- A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 2009333

More information about this seller | Contact this seller

Buy New
US$ 107.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Mogel, Leonard
Published by Routledge (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2002. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FT-9780805840216

More information about this seller | Contact this seller

Buy New
US$ 102.03
Convert Currency

Add to Basket

Shipping: US$ 12.04
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

MOGEL, LEONARD
Published by Routledge (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2002. Hardback. Condition: NEW. 9780805840216 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01224901

More information about this seller | Contact this seller

Buy New
US$ 107.51
Convert Currency

Add to Basket

Shipping: US$ 10.71
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Leonard Mogel
Published by Taylor Francis Inc, United States (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2002. Hardback. Condition: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Seller Inventory # BTE9780805840216

More information about this seller | Contact this seller

Buy New
US$ 123.01
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Leonard Mogel
Published by Taylor & Francis Group
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Quantity Available: 3
Print on Demand
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Group. Condition: New. pp. 368 This item is printed on demand. Seller Inventory # 7536303

More information about this seller | Contact this seller

Buy New
US$ 116.41
Convert Currency

Add to Basket

Shipping: US$ 7.36
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Mogel, Leonard (Author)
Published by Lawrence Erlbaum Assoc Inc (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Lawrence Erlbaum Assoc Inc, 2002. Hardcover. Condition: Brand New. 2nd edition. 288 pages. 9.00x6.25x1.00 inches. In Stock. Seller Inventory # __0805840214

More information about this seller | Contact this seller

Buy New
US$ 126.61
Convert Currency

Add to Basket

Shipping: US$ 8.03
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Leonard Mogel
Published by Routledge (2002)
ISBN 10: 0805840214 ISBN 13: 9780805840216
New Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Routledge, 2002. Hardcover. Condition: New. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0805840214n

More information about this seller | Contact this seller

Buy New
US$ 386.87
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book