Items related to Marketing Analytics: Essential Tools for Data-Driven...
Synopsis
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.
Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
"synopsis" may belong to another edition of this title.
About the Author
Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.
"About this title" may belong to another edition of this title.
Search results for Marketing Analytics: Essential Tools for Data-Driven...
Stock Image
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
Published by
Darden Business Books (edition ), 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. With dust jacket Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0813945151-7-1-29
Quantity: 1 available
Seller Image
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466ROY001MXN
Quantity: 1 available
Stock Image
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Published by
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
Used
Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized. Seller Inventory # M0813945151Z2
Quantity: Over 20 available
Stock Image
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Published by
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
Used
Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Acceptable. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized. Seller Inventory # M0813945151Z4
Quantity: 1 available
Seller Image
Marketing Analytics
Published by
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
Used
Hardcover
Seller: The Book Junction, Shippensburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: VG to VG-. Dust Jacket Condition: VG to VG-. DJ: Some rubbing & edgewear; bumped corner; some creases at edges/corners. Book: Some rubbing & edgewear; small corner bump; smudges on boards; inside overall clean & tight. 294 pages. Seller Inventory # 45040
Quantity: 1 available
Stock Image
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Published by
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
Used
Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Seller Inventory # M0813945151Z3
Quantity: 8 available
Seller Image
Marketing Analytics : Essential Tools for Data-Driven Decisions
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 42249862
Quantity: Over 20 available
Stock Image
Marketing Analytics Essential Tools for Data-Driven Decisions
Published by
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
Used
Hardcover
Seller: Michener & Rutledge Booksellers, Inc., Baldwin City, KS, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. Dust Jacket Condition: As New. Text clean and tight; Darden Business Series; 8vo 8" - 9" tall; 312 pages. Seller Inventory # 241433
Quantity: 1 available
Seller Image
Marketing Analytics : Essential Tools for Data-Driven Decisions
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 42249862-n
Quantity: Over 20 available
Stock Image
MARKETING ANALYTICS
Published by
University of North Carolina Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
New
Hardcover
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Seller Inventory # 9780813945156
Quantity: Over 20 available