Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
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Published by University of North Carolina Press, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
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Published by University of Virginia Press 1/12/2021, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Hardback or Cased Book. Condition: New. Marketing Analytics: Essential Tools for Data-Driven Decisions 1.6. Book.
Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, Charlottesville, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Hardcover. Condition: new. Hardcover. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by MP-VIR Uni of Virginia, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, US, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Hardback. Condition: New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Published by MP-VIR Uni of Virginia, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, US, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Add to basketHardback. Condition: New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
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Add to basketHardcover. Condition: Brand New. 312 pages. 9.25x7.00x0.75 inches. In Stock.
Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Add to basketHardcover. Condition: Brand New. 312 pages. 9.25x7.00x0.75 inches. In Stock.
Published by University of Virginia Press, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by Darden Business Publishing, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, US, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Hardback. Condition: New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Published by Colonial Society Of Massachusetts Jan 2021, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Published by University of Virginia Press, Charlottesville, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Add to basketHardcover. Condition: new. Hardcover. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Add to basketCondition: New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
Published by University of Virginia Press, US, 2021
ISBN 10: 0813945151 ISBN 13: 9780813945156
Language: English
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Add to basketHardback. Condition: New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.