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Synopsis
This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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About the Author
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency.
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date2000
- ISBN 10 0814405983
- ISBN 13 9780814405987
- BindingHardcover
- Edition number2
- Number of pages432
- Rating
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