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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Softcover
Synopsis
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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About the Author
Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How To Manage Your Global Reputation
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Condition: New. In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company. Seller Inventory # 0019026
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations (Paperback or Softback)
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New York University Press 5/1/2002, 2002
ISBN 10: 0814756794
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How to Manage Your Global Reputation
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ISBN 10: 0814756794
ISBN 13: 9780814756799
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Paperback. Condition: New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations. Seller Inventory # LU-9780814756799
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How to Manage Your Global Reputation A Guide to the Dynamics of International Public Relations Cato Institute
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