Rhetorical Machines: Writing, Code, and Computational Ethics (Rhetoric, Culture, and Social Critique) - Softcover

Softcover

ISBN 10: 0817359540 ISBN 13: 9780817359546

Publisher: University Alabama Press, 2019

Synopsis

A landmark volume that explores the interconnected nature of technologies and rhetorical practice
 
Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates’s critique of writing in Plato’s Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how computation and rhetoric work together to produce social and cultural effects.
 
This multidisciplinary volume features contributions from scholar-practitioners across the fields of rhetoric, computer science, and writing studies. It is divided into four main sections: “Emergent Machines” examines how technologies and algorithms are framed and entangled in rhetorical processes, “Operational Codes” explores how computational processes are used to achieve rhetorical ends, “Ethical Decisions and Moral Protocols” considers the ethical implications involved in designing software and that software’s impact on computational culture, and the final section includes two scholars’ responses to the preceding chapters. Three of the sections are prefaced by brief conversations with chatbots (autonomous computational agents) addressing some of the primary questions raised in each section.
 
At the heart of these essays is a call for emerging and established scholars in a vast array of fields to reach interdisciplinary understandings of human-machine interactions. This innovative work will be valuable to scholars and students in a variety of disciplines, including but not limited to rhetoric, computer science, writing studies, and the digital humanities.

About this title

About the Author

John Jones is associate professor and the director of digital media studies in the Department of English at The Ohio State University. His scholarship has appeared in Communication Design Quarterly Review, Rhetoric Society Quarterly, Computers and Composition, and the Journal of Business and Technical Communication.

Lavinia Hirsu is lecturer of applied linguistics, composition, and English as a foreign language at the University of Glasgow. Her work has appeared in Computers and Composition and The Journal of the Assembly for Expanded Perspectives on Learning.

Review

"Rhetorical Machines is a timely, interesting, and important collection of essays that makes a valuable contribution to rhetorical studies as well as to the study of technology--especially in terms of questions of computation."
--Brenton J. Malin, author of Feeling Mediated: A History of Media Technology and Emotion in America

"Rhetorical Machines provides an extension of current work in digital rhetoric, and helps to add a nuanced and more usable framework than more surface contentions about whether rhetoric and rhetorical agency is limited to humans or can be inhabited and deployed by machines/algorithms/software agents."
--Douglas Eyman, author of Digital Rhetoric: Theory, Method, Practice

Edition details

• Publisher: University Alabama Press
• Publication date: 2019
• ISBN 10: 0817359540
• ISBN 13: 9780817359546
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 296
• Editor: Jones John, Hirsu Lavinia