Managing Cultural Differences (Managing Cultural Differences (Hardcover)) - Hardcover

Harris, Philip R.; Moran, Robert T.

Hardcover

ISBN 10: 0872014568 ISBN 13: 9780872014565

Publisher: Gulf Publishing Company, 1990

Synopsis

This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.*This classic has been praised as "the bible of multiculturalism" (New York Times News Service)*All demographic information fully updated, new case studies added to each chapter, CDROM with additional student resources new to this edition*Five-hundred page on-line instructor's manual available from publisher packed with exercises, resources, graphics and ppt slides for lectures

About this title

Book Description

The best-selling textbook on how to succeed when doing business with other cultures.

From the Publisher

It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes. While retaining the wisdom of the previous editions, this new edition provides leading-edge insights into work culture and globalization. In addition to a new chapter on 'Women in Global Business', this fifth edition describes effective cross-cultural strategies and policies that will help you:* capitalize on expanding international markets* improve cross-cultural business communication* master the subtle important art of business protocol* create a successful multicultural management programEasy-to-read mini case histories, illustrations, exhibits, and country profiles supply guidelines to improve leadership skills for globalization, communications, negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace.'Managing Cultural Differences' continues to be the premier source of information on the dynamics of culture and business. Professors and trainers will benefit from the reorganized companion Instructor's Guide.

Edition details

• Publisher: Gulf Publishing Company
• Publication date: 1990
• ISBN 10: 0872014568
• ISBN 13: 9780872014565
• Binding: Hardcover
• Language: English
• Edition number: 3
• Number of pages: 639