Items related to Marketing mistakes (Grid series in marketing)
Synopsis
'...examines serious mistakes made by 11 real-life firms on the basis that we should learn from others' mistakes, in a very eadable and entertaining manner....'-from the back cover.
"synopsis" may belong to another edition of this title.
From the Publisher
Learning from our successes as well as from our mistakes is the basic concept of this text. Offering practical, easy-to-read cases, this seventh edition includes a number of marketing errors and successes. Update information boxes and issues boxes are provided in each chapter.
From the Back Cover
We all can learn from past mistakes...
It’s just more fun when they’re not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today’s most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you’ll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. This Tenth Edition adds these seven new cases:- The Kmart/Sears Merger of Faltering Firms Hewlett-Packard Under Carly Fiorina Toys "R" Us: Trying to Defend Against Wal-Mart Gateway Computer's Efforts to Stay Alive Merck's Vioxx Catastrophe Boston Beer—Is Greater Growth Possible? Office Max—To the End
"About this title" may belong to another edition of this title.
- PublisherGrid Pub
- Publication date1981
- ISBN 10 0882442252
- ISBN 13 9780882442259
- BindingPaperback
- Edition number2
- Number of pages229
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Marketing mistakes (Grid series in marketing)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # U04I-01116
Quantity: 1 available
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Marketing mistakes
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1981. 2nd, Second Edition. Paperback. Clean copy. . . . . Books ship from the US and Ireland. Seller Inventory # KEX0201965
Quantity: 1 available
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Marketing Mistakes Second 2nd edition (Grid series in marketing).
Seller: Brentwood Books, Kinnelon, NJ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Used, like new. Like new. Second (1981) edition. red softcover with illustrated cover. No marks or writing. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA. Seller Inventory # 59979
Quantity: 1 available
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Marketing mistakes
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: Very Good. 1981. 2nd, Second Edition. Paperback. Clean copy. . . . . Seller Inventory # KEX0201965
Quantity: 1 available