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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Hardcover

Moore, Geoffrey A.

 
9780887305191: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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ISBN 10: 0887305199 ISBN 13: 9780887305191
Publisher: HarperCollins, 1991
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Examines marketing strategies for high-tech products and why they differ from those in other industries.

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About the Author:

Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.

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  • PublisherHarperCollins
  • Publication date1991
  • ISBN 10 0887305199
  • ISBN 13 9780887305191
  • BindingHardcover
  • Number of pages224
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9781841120638: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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