Retail Marketing Strategy: Planning, Implementation, and Control

4 avg rating
( 1 ratings by Goodreads )
 
9780899302492: Retail Marketing Strategy: Planning, Implementation, and Control
View all copies of this ISBN edition:
 
 

Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice

Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations.

Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.

"synopsis" may belong to another edition of this title.

About the Author:

A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida at Jacksonville. His previous books include Marketing and the Quality-of-Life Interface (1987) and Technology Transfer (1985).

Review:

"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections."-Choice

?Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections.?-Choice

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

A. Coskun Samli
Published by Praeger (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Praeger, 1989. Hardcover. Condition: New. Seller Inventory # DADAX0899302491

More information about this seller | Contact this seller

Buy New
US$ 75.60
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

A. Coskun Samli
Published by Praeger (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Praeger, 1989. Condition: New. book. Seller Inventory # M0899302491

More information about this seller | Contact this seller

Buy New
US$ 78.62
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Samli, A. Coskun
Published by ABC-CLIO (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description ABC-CLIO, 1989. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780899302492

More information about this seller | Contact this seller

Buy New
US$ 93.21
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Samli, A. Coskun
Published by ABC-CLIO (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, 1989. HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780899302492

More information about this seller | Contact this seller

Buy New
US$ 90.63
Convert currency

Add to Basket

Shipping: US$ 11.77
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

A. Coskun Samli
Published by ABC-CLIO, United States (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Hardcover Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, United States, 1989. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest.The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives. Seller Inventory # APC9780899302492

More information about this seller | Contact this seller

Buy New
US$ 116.23
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

A. Coskun Samli
Published by ABC-CLIO, United States (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Hardcover Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, United States, 1989. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest.The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives. Seller Inventory # APC9780899302492

More information about this seller | Contact this seller

Buy New
US$ 117.33
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Samli, A. Coskun
Published by Praeger (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Hardcover Quantity Available: 5
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Praeger, 1989. Hardcover. Condition: New. Seller Inventory # INGM9780899302492

More information about this seller | Contact this seller

Buy New
US$ 136.93
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

8.

Samli A. Coskun
Published by ABC-Clio, Incorporated
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Quantity Available: 1
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description ABC-Clio, Incorporated. Condition: New. pp. 373. Seller Inventory # 5797295

More information about this seller | Contact this seller

Buy New
US$ 153.75
Convert currency

Add to Basket

Shipping: US$ 7.19
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Samli, A. Coskun
Published by Quorum Books (2016)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Quorum Books, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780899302492_lsuk

More information about this seller | Contact this seller

Buy New
US$ 161.20
Convert currency

Add to Basket

Shipping: US$ 5.06
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Samli, A. Coskun
Published by Praeger Pub Text (1989)
ISBN 10: 0899302491 ISBN 13: 9780899302492
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Praeger Pub Text, 1989. Hardcover. Condition: Brand New. 9.75x6.50x1.00 inches. This item is printed on demand. Seller Inventory # zk0899302491

More information about this seller | Contact this seller

Buy New
US$ 189.35
Convert currency

Add to Basket

Shipping: US$ 9.81
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book