Items related to The Sea We Swim In: How Stories Work in a Data-Driven...
- PublisherW. W. Norton & Company
- Publication date2024
- ISBN 10 1324074558
- ISBN 13 9781324074557
- BindingPaperback
- LanguageEnglish
- Number of pages336
- Rating
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Sea We Swim in : How Stories Work Ina Data-driven World
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The Sea We Swim in: How Stories Work in a Data-Driven World (Paperback or Softback)
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W. W. Norton & Company 4/23/2024, 2024
ISBN 10: 1324074558
ISBN 13: 9781324074557
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Paperback or Softback. Condition: New. The Sea We Swim in: How Stories Work in a Data-Driven World 0.57. Book. Seller Inventory # BBS-9781324074557
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The Sea We Swim In: How Stories Work ináa Data-Driven World [Paperback] Rose, Frank
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
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The Sea We Swim In Format: Hardcover
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Sea We Swim in : How Stories Work Ina Data-driven World
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The Sea We Swim In: How Stories Work in a Data-Driven World
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The Sea We Swim In (Paperback)
Published by
WW Norton & Co, New York, 2024
ISBN 10: 1324074558
ISBN 13: 9781324074557
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Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers-character, world, detail, voice-can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans-and how you can do the same. A practical guide to "narrative thinking", and why it matters in a world defined by data Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781324074557
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The Sea We Swim In: How Stories Work in a Data-Driven World
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The Sea We Swim In: How Stories Work in a Data-Driven World
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paperback. Condition: New. Special order direct from the distributor. Seller Inventory # ING9781324074557
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The Sea We Swim In - How Stories Work in a Data-Driven World
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781324074557
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