Market Analysis - Softcover

Percival White

 
9781330039427: Market Analysis

Synopsis

This book is a complete guide to market analysis, a crucial business function that is only becoming more important with time. The author, an experienced market surveyor, provides a thorough overview of every step in the process, from determining the problem to presenting the data. This book will teach you how to gather and analyze information about your customers, competitors, and the market as a whole. It also covers the latest techniques for presenting your findings in a way that is clear, concise, and persuasive. Whether you are a business executive, a marketing manager, or a student of market research, this book is an invaluable resource. It will help you to understand the market analysis process and to apply it effectively to your business.

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