Items related to Direct Exporting: Presenting the Problems of the Exporting...

Direct Exporting: Presenting the Problems of the Exporting Manufacturer (Classic Reprint) - Softcover

Walter F. Wyman

 
9781330143148: Direct Exporting: Presenting the Problems of the Exporting Manufacturer (Classic Reprint)

Synopsis

Master the art of direct exporting with practical, end-to-end guidance

Discover proven methods to recruit and motivate agents, create consumer demand, and manage a nationwide campaign across international markets. This book lays out actionable steps, sample plans, and budgeting tips you can apply to build steady foreign sales.

Direct exporting is presented as a concrete, step-by-step process. Learn how to frame introductory offers, structure commissions, and balance dealer and consumer appeals. It covers planning, sampling, and sales oversight, plus the roles of advertising, literature, and samples in turning interest into orders.
  • How to design an introductory plan that sells to retailers and ensures consumer demand from day one.
  • Ways to use samples, advertising, and literature to educate dealers and buyers about your products.
  • Strategies for commissions, pricing discipline, and branch or resident agents to align incentives.
  • A practical cost framework for agent setup, order securing, and creating consumer demand, with realistic sales projections.
Ideal for readers of export practice and international market development who want clear, implementable guidance. The book offers a hands-on approach you can adapt to your products and markets.

"synopsis" may belong to another edition of this title.