Synopsis
Make management science work in your marketing decisions with an interactive, model-based approach.
This book explains how to put management science into real marketing problems. It focuses on a practical system that lets managers ask questions and explore solutions with a model bank. By involving the manager in the problem-solving process, the approach aims to increase willingness to implement recommendations.
What you’ll experience- A description of using an online interactive system together with a marketing model bank to solve problems.
- A focus on manager involvement that helps bridge understanding and implementation.
- A three-stage view of how marketing managers can grow with management science, from initial acceptance to mature use.
- Guidance on defining problems clearly, choosing the right models, and ensuring solutions are implemented.
- A practical path for aligning technical methods with real-world constraints, so solutions fit the organization’s social and political context.
- A glimpse at how model choice and resources affect outcomes, including the idea of a flexible model bank with different accuracy and cost levels.
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Implementation of Management Science in Marketing (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book unveils the potential of management science in transforming marketing strategies. The author presents a comprehensive framework for applying analytical approaches to marketing problems, bridging the gap between intuition and data-driven decision-making. Exploring the nature of marketing challenges, the book highlights the complexities and interdependencies within marketing environments. It emphasizes the need for managers to embrace analytical thinking and utilize models that capture the dynamics of marketing phenomena. The author illustrates how management science techniques can enhance decision-making in areas such as market segmentation, product development, pricing, and promotional strategies. The book underscores the importance of collaboration between marketing managers and management scientists, addressing the challenges and opportunities at their interface. It emphasizes the crucial role of mutual understanding and empathy in fostering effective implementation of management science solutions. Through detailed analysis and practical examples, this book provides a valuable guide for marketing professionals seeking to leverage management science for improved decision-making and enhanced marketing outcomes. Its insights will empower marketers to navigate the complexities of the field and make informed choices based on data-driven analysis. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330298046_0
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Implementation of Management Science in Marketing Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330298046
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Implementation of Management Science in Marketing Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330298046
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