Complete Self-Instructing Library of Practical Photography, Vol. 9: Commercial, Press, Scientific Photography (Classic Reprint) - Softcover

J. B. Schriever

Softcover

ISBN 10: 1332115292 ISBN 13: 9781332115297

Publisher: Forgotten Books, 2018

Synopsis

This book offers a comprehensive guide to commercial photography, exploring the vast range of applications in advertising, product catalogs, architecture, fashion, and more. The author delves into the essential technical aspects, from camera and lens selection to exposure control and lighting techniques, providing readers with a solid foundation for capturing visually compelling images. Beyond the technical realm, the book emphasizes the importance of understanding the commercial context, including marketing principles and communication strategies. It guides photographers in developing a keen eye for detail, a sense of composition, and a deep appreciation for the needs of their clients. The author also examines the historical evolution of commercial photography and its impact on advertising and visual culture. By providing historical context, the book situates the subject within a broader framework, allowing readers to appreciate the role of photography in shaping consumer behavior and societal norms. This book is an invaluable resource for aspiring and established commercial photographers, as well as anyone seeking to understand the power and versatility of this dynamic field. Its insights will empower readers to create effective and visually stunning images that meet the demands of the ever-changing commercial landscape.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 1332115292
• ISBN 13: 9781332115297
• Binding: Paperback
• Number of pages: 449