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The Dynamics of a Fledgling High-Technology Growth Market: Understanding and Managing Growth Cycles (Classic Reprint) - Softcover
Synopsis
This book examines the dynamics of emerging high-technology growth markets, using a case study of automated storage and retrieval systems. It looks at how a fledgling industry develops, focusing on market diffusion and capacity expansion. The author uses a system dynamics model to show how marketing effort, competition, and industry reputation interact to produce growth cycles of 8 to 9 years' duration in demand and capacity for these systems. The book highlights the importance of understanding these cycles to assess the growth potential of new markets and provides insights into the behavior of markets for high-technology products and services.
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About the Author
Morecroft is Associate Professor of Strategic Management at London Business School.
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The Dynamics of a Fledgling High-Technology Growth Market (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book examines the dynamics of emerging high-technology growth markets, using a case study of automated storage and retrieval systems. It looks at how a fledgling industry develops, focusing on market diffusion and capacity expansion. The author uses a system dynamics model to show how marketing effort, competition, and industry reputation interact to produce growth cycles of 8 to 9 years' duration in demand and capacity for these systems. The book highlights the importance of understanding these cycles to assess the growth potential of new markets and provides insights into the behavior of markets for high-technology products and services. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332258925_0
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The Dynamics of a Fledgling HighTechnology Growth Market Understanding and Managing Growth Cycles Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332258925
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The Dynamics of a Fledgling HighTechnology Growth Market Understanding and Managing Growth Cycles Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332258925
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