Items related to The Objects of Affection: Semiotics and Consumer Culture

The Objects of Affection: Semiotics and Consumer Culture - Softcover

Berger, A.

 
9781349288076: The Objects of Affection: Semiotics and Consumer Culture
Softcover
ISBN 10: 1349288071 ISBN 13: 9781349288076
Publisher: Palgrave MacMillan, 2016

This specific ISBN edition is currently not available.

Synopsis

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities

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Publisher
Palgrave MacMillan
Publication date
2016
Language
English
ISBN 10 
1349288071
ISBN 13 
9781349288076
Binding
Paperback
Number of pages
216

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Other Popular Editions of the Same Title

9780230103733: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

Featured Edition

ISBN 10:  0230103731 ISBN 13:  9780230103733
Publisher: Palgrave Macmillan, 2010
Softcover